Only You - Re Cross -

There's no difference bewteen this and any online technology. Nonprofits either embrace it and try to market themselves to a new group of people--or they don't and rely on traditional marketing methods. If your a local nonprofit, you should try to embrace these tools and try to rouse up event and volunteer interest or use it to drive donations. Filter the noise and try to sift through the crowd for the best results, that's what you're doing in an e-mail or direct marketing camapign anyway, right?And don't hold nonprofits to some morally superior level. It's not a con, it's marketing. Don't think animal welfare groups don't know what they're doing when they put the puppy or kitten in the e-mail. This is no different. Development depts. fight tooth-and-nail for every dollar to help their programs. This is yet one more stream to follow or redirect.