Keith Gold

Keith is the founder and leader of the Keith Guild who took Rance under his care shortly before the female warrior who served as his guardian previously died. Not much is known about him, beyond the fact that he is a very easy going and pleasant person who likes to make fun of Rance by suggesting he settle down and get married. Rance is greatly annoyed by him, but shows a surprising amount of restraint when dealing with him, suggesting that he holds a certain amount of respect for him. He is shown to be a very shrewd business man who hand picks high paying jobs that he knows Rance will take and sees a potential war between Leazas and Helman as a good opportunity to make money. For these reasons, his influence on Rance is obvious.

He is in a relationship with his much younger secretary haini, who he later marries. Naturally Rance is annoyed by this.

He sometimes tricks Rance into doing difficult missions by lying to him about the client or objective of the quest being a cute girl.

As of Rance Quest, he has moved his guild's flagship location to within the Kopa Empire.